Super proud to share that our "It’s time for AI-X" campaign with KPMG UK has won Gold at the Corporate & Financial Awards in the category of Best use of artificial intelligence in corporate communications!
We didn’t just talk about AI; we demonstrated its power by making it the medium.
We teamed up with the KPMG UK CEE team to position them as leaders in AI-powered transformation and world-class customer experience (CX) capabilities.
The idea: AI-X. We created 32 hyper-personalised, fully AI-generated videos for senior decision-makers, each built around their brand, sector, and real performance data. The campaign was built with a razor-sharp AI stack guided by a lot of human creative direction and skill.
As one of the judges commented:
“This is an outstanding project that captures the best of available technology to set the standard of what can be achieved with AI to enhance and deliver communication strategies as we look ahead. The solution delivered on the comms objective in a game changing and eye catching way and it is therefore not surprising that the impact and ROI of this campaign has been so exceptional. A game-changer in our profession.”
This award proves that AI, when guided by strategic creative hands, can fuel intelligent, human-centred communications at scale. It moved the conversation from curiosity to meaningful action, and reintroduced KPMG as a trusted, creative force in CX transformation.
Huge thanks to the bold team at KPMG UK for trusting us to go ‘all in’ on this vision.
Read the full case study here: https://wearetilt.com/its-time-for-ai-x/
Curious to learn more about how we made it? https://wearetilt.com/creative-ai-stack/
SHARE: