We’re very lucky at Tilt in our line of work as a digital agency. It has allowed us to rapidly adapt during the pandemic, from busy studio-life to fully-operational-from-home, and we did so in just 36hrs! For film however (my particular area of digital) it was a slightly different story.
Like production staff around the world, our scheduled shoots were put on indefinite hold, and we had to find inventive ways of filmmaking in the absence of a physical shoot. I wrote this post about it.
But what about filmmaking with a shoot? Proper production. The filmmaking that we all signed up to as production creatives. As the world gains a better understanding of Covid-19 and respected and trusted guidelines begin to appear, it‘s something my team have been particularly focused on; Something that for obvious reasons we need to take very seriously, and make sure we get right.
Our first real shoot since the lock-down was a brand film for artist Lois O’Hara. We saw this as the prefect opportunity to practice and gain proficiency in our new safety procedures. We followed The APA Covid-19 Shooting Guidelines which were the most comprehensive at the time, but we’re always keeping up-to-date with the latest advice.
Rather than simply telling people, we thought we’d show people how we did it. So we made a short…ish film to document the process. I hope it’s useful to filmmakers and their clients alike as the film world emerges in slow motion – like cautious butterflies from their Covid cocoons.
Big thanks to Promotion Hire for sharing their procedures with us, and for lending us some incredible kit – including the amazing 8K RED Monstro – possibly the best camera in the world – coupled with beautiful Canon Sumire glass.
We’ll share the film we’re making for Lois once it’s released.
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