Anna came over from Germany to experience life in a creative agency back in 2019. Moving to the UK with her boyfriend she stepped bravely into the unknown and threw herself into the wonderful world of creative thought and production.
Now back in Germany at University, she reflects on her time with the misfits, rebels and square pegs that make up the Tilt team.
I’m gonna try to tell you about my internship at Tilt. But a warning beforehand that maybe I will ramble a bit. I tried to write about my experience without doing so, but it seems I can’t, so there. I could possibly write a small book about my time at Tilt, about all the things they did so well and why. But you are here to read a blog not a book, so here’s the short (rambling) version of events.
This is a good time to write this, because Uni has started again. And only now can I fully appreciate how the internship at Tilt changed me.
Erving Goffman, a sociologist on identity, states that identity changes drastically depending on the context given by a person’s surroundings. And Tilt gave me a new setting that finally made me feel motivated again.
The people at Tilt are, sorry, this is really overly-flattering, extremely reflective, intelligent and empathetic. They are just good to be around.
I learned some things about project management, about the financial aspects, about design and illustrating. Also a little bit about film. And there were eye opening moments for me when I saw how Tilt communicated with their clients.
They are professionals in every aspect of their work, they are, to say it blandly, good. But being professional for them doesn’t mean any superimposed behaviour, it means doing work that you can proudly stand by. Seeing this, made me want to be this good.
Some people at Tilt though, would say, that they are like this, simply because they like having fun at work.
There was much more than that, it really was tons of stuff, my boyfriend had to endure me lecturing him for at least an hour the first weeks, when I came home from work. Lucky me, I was able to look into a lot of different departments and have my fingers in all of them to a degree.
I learned, for example, how to really think through a concept, thanks to a colleague who was a master at pinning a concept down. How to work under time pressure or how to successfully do stuff that you have never done before. From all those experiences I took many small puzzle pieces that together formed themselves into a new way of thinking.
The way I think about clients, about the people we design for, about design itself and about me as a person changed a lot. I recently recalled my time at Tilt at night, when the lights were already out and somehow it feels so unreal, that the person there was me and the person here is me as well. Because even though I have taken many many things with me from that experience, now that I am home again, the setting, which I work in, has changed.
But out of all the things that brought me forward, it’s the way that people at Tilt appreciated many things about me that usually rather bring me a disadvantage, especially in the education system. I often somehow felt driven into a place of resistance and demotivation there. I could have broken out of that but I didn’t know how yet. I was caught in that context.
Tilt put me into a different one, a positive place for me. And as soon as I started working there, I was a different person, work-wise. I was highly motivated, I felt challenged and I was appreciated for my efforts with a warmth that I hope to return to someday.
Thank you, people at Tilt, for giving me such a good setting to work and grow in. Thanks to you I am now able to create a positive context for myself, in which I can be enthusiastic about my projects. Sorry for being mushy, there is just no honest way of writing about my experience and not being mushy.
I miss you all very much and wish you strength and health in these times.
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