BA i360

The Brief

How can we transform a corporate website into an engaging, future-proofed and successful commercial platform that truly celebrates Brighton’s prime tourist destination?

The Big Idea

Re-design the original site to truly reflect the i360's new business strategy, add warmth and engagement and attract more visitors online and to the attraction itself.

The Process

18 months after the attraction opened for business, the BAi360 team wanted to change gear and shift the focus from the attraction as a structure to more of a leisure experience and desirable destination. The team were also keen to shed the more corporate feel of the original site and increase its accessibility. The key intention was to showcase British Airways i360’s ability to ‘Lift people’s spirits’ through highly engaging content and imagery and a seamless user experience.

The new design provided a clear understanding of the products available and an unforgettable experience for the young and old. We created an effortless booking and browsing interface, to fulfil the brands key business objectives of increasing website traffic and conversions.

“Everyone worked extremely hard to successfully meet a very tight deadline. We love the fresh new ‘Brighton’ feel to the site and feel that it’s been built with our future in mind.”
Marie King – Digital Marketing Manager, BAi360

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