Film

Barclays
Values

Strategy | Film

The Brief

In a climate of scepticism and mistrust of the banking industry, how can Barclays demonstrate the company’s values without sounding insincere?

The Big Idea

Let Barclays colleagues tell the story. Show people from around the globe, speaking honestly and frankly about their working values.

What we did

We cut through corporate jargon by meeting real people on the ground and allowing them to tell their stories. Interviewees explained their approach to work and life in general, and how their values reflect those of the organisation.

We carefully selected people from around the world. Using a nimble bare-bones crew, we interviewed people in India, South Africa, USA and UK within a short time period. Back home, we edited the pieces to create a gentle pace and friendly tone. We’re proud to say that the films now have a prominent place on the front page of the main Barclays.com website.

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