Motion

BP
Leadership Mistakes

Strategy | Motion | 3D

The Brief

How do you help leaders in BP to avoid making the same leadership mistakes as their predecessors.

The Big Idea

Create short, humorous 3D motion graphics that summarise the eight most common leadership mistakes in 20 seconds or less.

What we did

Taking inspiration from Rube Goldberg, we created a concept that visualised the top 8 most common leadership mistakes made by leaders within their first few months of a new role. The films were designed to work either as a continuous movie or as separate pieces with supporting advice and guidance.

We married the content with humour and kept the sequences short & snappy to ensure we captured & held our audiences attention. The films were created in 3D to help bring to life the metaphors used to visualise each mistake.

Top 8 Leadership Banners
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