Carbon Monoxide Awareness

The Brief

How do you create a film about an invisible danger in the family home?

The Big Idea

Use the incomparable imaginative power of children to visualise these dangers.

What we did.

We used the incomparable imagination of kids, asking them to to draw what they thought an invisible monster in their home might look like. They came up with all kinds of exciting, spooky images which helps the viewer to conceptualise the idea of CO in their home.

The film plays with the viewers emotions; packing an emotive punch by flipping from this fun experiment through to the seriousness of this invisible danger. The results speak for themselves with a traffic increase of 2,124% to the CO hub on

For a more in-depth look at the wider project click here.

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