We are delighted to announce the launch of Care to Change, a microsite that speaks to people considering a career change. And who have the core values required for a successful career within health and social care.
Through extensive research, we unearthed a fundamental truth. One that helped shape the final solution – health and social care workers are compassionate, empathetic and people-centric; they put their duty of care to their patients above everything else. Skills can be learnt. However, a person’s values are intrinsic. Our approach was to emphasise these underlying values rather than just summarise them and overwhelm the audience with information.
With this in mind, we created an experience that helped our potential career changers:
Understand the values of the sector and the opportunities available in the health and social care sectors.
Become inspired by these opportunities.
Discover useful information about the various career pathways.
Change their perceptions about careers in the sector.
We also took a design decision very early on to adopt an illustrative approach to the solution as a means to differentiate the site from a sea of other NHS-based content online.
If used correctly, illustration can make more of an impact than stock photography because it can trigger an emotive response while allowing us to communicate a deeper meaning, reinforce the values of the health and social care sector and encourage further discovery of the various roles.
By choosing this path, we had the ability to create our own scenes whereby we had a greater influence around the way the user perceives the different career possibilities. Combining the illustrations with photography, we managed to create a site that is significantly different within the sector without losing the human touch.
“All the Tilt colleagues we worked with demonstrated huge commitment and professionalism, and went the extra mile to provide a product that exceeded our expectations, with a high level of collaboration with several stakeholders.
Weekly phone calls have been an effective, yet simple answer to good communication and Tilts willingness to learn about the sector and the organisations we are working with was impressive. We’ve also learned about new project management tools that we will be using in our work in the future. Tilt has made funded partnership working and collaboration a joy and ultimately our family, friends and loved ones, as patients and clients of health and social care services will benefit.”
Director of Strategic Development, University of Chichester