The Brief
Aids Alliance set out on a rebranding journey, changing not only its name, but its whole brand appearance. The new name, Frontline Aids, together with a bold and rebellious visual identity challenged every part of its past.
The Solution
To create a website that stands out. It needed to capture the Frontline Aids brand and ethos with engaging content and inspire a wide demographic – many of whom may have had little or no previous engagement with the charity.
Background
Frontline Aids have been at the forefront of the world’s response to HIV and AIDS for more than two decades; their goal – a future free from Aids for everyone, everywhere.
They are however still fighting multiple battles. There’s an assumption that Aids is history. There are also legal, political and social barriers that marginalise people, while increasing their risk of contracting HIV or dying from Aids-related illness. For Frontline Aids to target both donors and people in need of help, the charity needed a website that said: AIDS IS NOT OVER.
Tilt managed to grasp our wants, needs and requirements easier than we did! They asked the right questions, guided us towards simplicity and delivered an outstanding website that we are really proud of.
Tilt’s expertise as a web design agency is not to be underestimated. They delivered our bold new website in such a short time. If you want a supportive agency, UX-focused team and a technically sound website, Tilt are your guys. 10/10.
Laura Mundy Digital Communications Advisor