So you’re ready to commission a kickass new website, animation, portal or film – and you want to know how much it will cost. Creating a well-rounded brief is an absolutely essential starting point.
A great brief will guide the entire creative process and get you where you need to be. A poor brief will incur endless toing and froing – and who needs that? We’ve put together this guide to help you give us clear and detailed information, enabling us to provide the best response possible.
We need to get to know you and your business. Give us the lowdown on your company history, core values, brand, size, staff, and locations.
Include a good overview of the services and/or products you provide and tell us about your plans and ambitions. We want to help you reach them.
Your idea should have two elements. Firstly, the functional element i.e. what form it will take and what assets it will consist of, and secondly, a look and feel element i.e. how it will appear visually. Spend some time researching, and come up with some suggestions of how it could work and examples that you like. Imagining what you need and how it will manifest itself will help your creative team to get a better idea of what you mean. By doing this you will have set the scene for your creative team, explaining what sort of functionality and design you’re hoping for.
Do you want to reach other businesses or direct to consumers? Corporate leaders, employees, graduates, holidaymakers, new parents?
Naturally, this will influence absolutely everything from the tone of voice to the look and feel of the project.
People are coming to your new site for the first time, so how do you want to make them feel? How up to date are your brand guidelines?
What is your appetite for change like? What tone and style do you want to achieve?
Also, tell us about your competition. Who are the best and worst in your field? What’s working for them and what doesn’t?
Often overlooked, the content is the devil in disguise that could end up eating a lot of time and resources without clarity from the outset.
Will you just be moving content over from one site to another, or are you in need of a deep clean and fresh content?
We realise this might be difficult to estimate without knowing the ins and outs of the art that is motion graphics.
Here we recommend you contacting us directly so that we can guide you. Here are a few pointers to have a think about:
* Character animation is a specialised area of the animation process, which involves bringing animated characters to life.
To provide an accurate costing we will need to understand your available budget. A range is a good starting point, if you haven’t (yet) got a set figure. This allows us to carefully plan and ensure value is visible in the right places. It also allows us to tailor our recommendations to your expectations. With no indication of budget – well it really is how long is a piece of string!
Other key factors to bear in mind are ongoing support and maintenance, as well as marketing costs to promote and drive traffic to your content? Have you got a separate budget allocated for this?
With a slightly higher budget, we can spend more time on what we call the Discovery phase, which includes further market research and UX design.
If the budget is more sparse, we need to know what core services are required to achieve a successful ‘version one’ of the site.
We understand that you have tight deadlines and that your commission needs to have been in place yesterday. But we need to be realistic.
When are you looking for this to go live? Is your go-live date determined by any business-critical timing such as a product launch or industry event?
Now you know what you need to keep in mind when writing a creative brief. The more precise you are, the better answers we are able to give you at an earlier stage. This often saves both time and money in the long run. A win-win for all parties.
Fantastic! Once you’re happy with your brief, please send it to New Business Manager firstname.lastname@example.org or email@example.com . They will review the brief and contact you to arrange the next step. We look forward to hearing from you.
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