Do you have imposter syndrome?

BBC Ideas


The Brief

How do you tell the story of imposter syndrome in an original, creative and relatable way?

The Solution

Stylised vignettes, using everyday, relatable items and locations, accompanied by a soothing voiceover from psychologist and imposter syndrome expert, Dr Sandi Mann, to tell this very human story.


Our Approach

BBC Ideas makes and commissions short films for curious minds, which is right up Tilt’s street. So, we pitched, and got commissioned, to make a film about imposter syndrome We wanted to explore the phenomenon of feeling like a fake, the dissonance between perception and reality, and not owning our achievements, the reasons for it and what we can do about it. And what fun we had bringing it to fruition.

Inspired by the creative treatments used in a film about contraception for The New York Times and a film called The GAP by Ira Glass, we used a similar approach with familiar props and places – and a reassuring voiceover from psychologist and imposter syndrome specialist, Dr Sandi Mann.


The film has already had more than 268,000 views across BBC outlets and social in the short time that it’s been live.

The response on social media has been hugely positive, with people appreciating the fact that a film has shed light on imposter syndrome, something that affects about 70 per cent of us.

Imposter Syndrome