The Brief
Innovation Unit felt that their existing website was not an accurate representation of their approach, personality and the work they are involved in. With no clear vision, an overload of information and confusing pathways to key content; they approached Tilt to help re-shape their online identity.
The Solution
Some work had been done internally to craft IU’s new vision and narrative. We further developed this identity and brought this to life in a new website that provided the tools needed to help develop a high impact and high value consultancy business, generating an annual surplus for investment.
Background
Our Approach
Innovation Unit is a social enterprise based in the UK, Australia and New Zealand. They work internationally, applying disciplined approaches to develop new solutions and create impact at scale.
Through their projects and ventures they identify, create and scale evidence-based solutions, mainly focused on: children’s social care, learning and schools, healthy lives, early years and mental health
Working in partnership with the Innovation Unit, we helped to craft a new identity and narrative. This was then further developed and brought this to life in a new website that provided the tools needed to help develop a high impact and high value consultancy business, generating an annual surplus for social investment.
Our Approach
Innovation as design
What Innovation Unit do is undoubtedly complex and it had been historically challenging to communicate this online in a short and succinct way. We felt it was hugely important to untangle this complexity and bring the Innovation Unit solutions to life, so set ourselves this challenge.
We told the story by shining a light on the impact of the work, rather than talking about the services on offer. By telling powerful stories of success, we took their effective yet complex approach and weaved it into the context of real world projects.
Evolving their earlier rebrand, we placed further focus on their success formula for Innovation and Impact. From creating an experimental typeface that could be integrated with visual elements, through to captivating parallaxing page designs; our guiding principle was to create a distinctive, innovative and easy to understand tone.
This project couldn’t have happened without the team at Tilt. I’ve loved working hard together to bring this to life. You totally nailed it and I hope everyone at Tilt recognises that. Respect!
Caireen Goddard Director of Engagement & Communication