We have been working with Nickelodeon over the past few months and are pleased to announce the launch of 'The Scoop', a teen-skewed site designed to run alongside and tie into the evening news slot on Nick@Nite.
The project was a brand new and exciting venture for both us and Nickelodeon: a responsive destination website aiming to build a teen audience aged 11-15 on Nick’s existing demographic of kids. Their aim was to to deliver fast paced news, humour, and celebrity gossip through Buzzfeed-style content and quizzes in a slightly more teen-skewed style.
The Scoop enables the Nickelodeon team to deliver fresh and engaging content to an audience that is constantly immersed in the digital world.
Initial feedback from the Nickelodeon team is that the Scoop has surpassed expectations with traffic steadily increasing as word of the site continues to spread.