How can we ignite interest in Vintage TV and its original music content, then encourage users to visit the music TV channel?
Create a seamless integrated experience between the digital presence and TV channel. Inspire and encourage exploration of key featured content online, with clear signposting to the TV channel for the full Vintage TV experience.
The Vintage TV brand was launched in 2010 and quickly established itself as the music lover’s TV channel of choice. Filming both legendary 20th-century music artists as well as emerging talent, it is a destination channel for music of quality and longevity.
Vintage TV’s existing content was often displayed in full on their existing website which was having a negative effect on their broadcast viewing figures and consequently on their advertising revenue. It was our task to turn this around and also to inspire new visitors to check out this exciting content.
We designed the site to excite new and existing audiences about the brand, the shows and forthcoming episodes; raising awareness and ultimately driving people to watch the TV channel itself. Core sponsorship was aimed at the TV channel rather than online and so the new site needed to complement the channel, rather than replace it.
We used this to shape the user experience of the site, integrating with the live TV guide and using it feature key content, helping to generate excitement about new content.