The Brief
How can we create engagement and excitement with leadership training for employees identified as future leaders?
The Solution
Use Augmented Reality (AR) to deliver a unique and immersive interactive experience that helps people feel special, capturing their imagination throughout the onboarding process.
Background
Our approach
Recognising the limitations of conventional onboarding methods Deloitte University wanted to take a new approach to their leadership training.
Having gained a comprehensive understanding of the leadership course, its objectives, and desired outcomes; it was clear we needed to create something that would nudge selected future leaders out of their usual learning patterns and ingrained behaviours. Our objective was to instil a feeling of accomplishment, generate enthusiasm about being selected, and foster involvement with the leadership training that was being offered.
Working closely with Deloitte University, we decided to leverage the power of AR to create an experience that stood out, mirroring the reason they had been ‘selected’ in the first instance.
In close collaboration with the course facilitators, our creative team brainstormed ideas, crafted storyboards, and iterated concepts until we developed a captivating storyline for the experience.
We selected three objects that symbolised key themes and concepts from the leadership course. These ‘ talismans’ were used to guide the visitor through the experience, accompanied by a voice-over to further embed the key messages about the course.
For the technology choice, we opted for WebAR, enabling access directly through a browser and eliminating the need for a separate app.
Thank you for being a partner that always wants to deliver the most exceptional experience to our people. Looking at the feedback from participants yesterday it seems to have added value to them too, enhancing their understanding of the journey and exciting them about what they will learn.
Digital Designer Deloitte University EMEA
Results
85% of respondents reported that the experience helped them understand what to expect from
the upcoming programme.
100% of respondents reported a positive impact on their enthusiasm and interest for the upcoming programme.
85% of respondents reported that they enjoyed the experience.
