In our previous blog post, we spoke about how it is crucial to understand who your audience is and how their differing needs and abilities affect the way they engage and interact with a potential concept. In this post, we will talk about three areas of accessibility that we consider when starting any project at Tilt, and how each one is vitally important in ensuring that our delivered product is accessible.
In a nutshell, keyboard accessibility enables users to navigate and explore a website using only their keyboard instead of a mouse. Despite being, according to WebAIM, one of the most important aspects of web accessibility, keyboard accessibility is often overlooked during development. If you’ve ever relied on your keyboard for browsing, you’ve likely felt the frustration of encountering elements you’ve been unable to access due to neglected keyboard accessibility.
Estimating the number of keyboard-only users is challenging, but consider this: as many as 1 in 5 people in the UK have a long-term illness, impairment, or disability, and many more may experience temporary impairments at any given time. This means a significant portion of our visitors could rely on keyboard navigation.
The reasons a person may choose keyboard navigation are varied – often blind or visually-impaired users will use keyboard only, those with motor disabilities may find using a mouse difficult, and for some it may well just be a personal preference. Regardless of the reason, it’s clear that keyboard accessibility is essential and cannot be ignored.
Tim Berners-Lee – widely known for inventing the web and HTML (HyperText Markup Language), its underlying markup language – believes the web should be an open and free place for everyone. That means that it has to work for everyone, whatever their ability.
For keyboard users, this means considering several key areas:
People who navigate via a keyboard may do so in conjunction with assistive technologies, such as a screen reader, which leads neatly to our next area for consideration.
A screen reader is an assistive technology that, by converting text into speech or braille, enables visually impaired or blind users to access and interact with digital content.
While precise statistics on the number of screen reader users are elusive, a 2021 survey by WebAIM revealed that a substantial portion of users with disabilities depend on these tools to access digital content. This underscores the importance of making websites accessible to everyone.
In the UK, over 2 million people live with significant sight loss, according to the NHS. Many of them may rely on the use of a screen reader to navigate the online world. However, it’s not only users with a visual impairment that use screen readers. Many users with cognitive impairments, such as dyslexia, may also benefit from the use of screen readers. Listening to content, rather than reading it, can make it easier to digest and understand information.
Most commonly, a screen reader works by converting text to audible speech. This can be written content or descriptions of other types of content, such as alternative text for images. They also help a user navigate around a web page by enabling keystrokes. Therefore, screen readers and keyboard accessibility often go hand-in-hand.
There are many different screen reader programs available and nearly all computers, tablets, and smartphones come with built-in screen reader functionality. Free options like NVDA are popular, along with JAWS and macOS VoiceOver. With these tools readily available, there’s no excuse for not testing a website’s screen reader compatibility. Making sure your website works well with these programs is crucial for making it accessible to all users.
Because screen readers are so heavily reliant on keyboard use it is imperative that keyboard accessibility is considered alongside screen reader compatibility. Everything relevant to ensuring keyboard accessibility is also relevant to screen reader accessibility.
In addition, several key features will enhance accessibility and usability for screen reader users:
Last on our list for the series is visual design considerations. Creating a website that is both functional for all users and beautiful to look at requires a holistic approach. It is not the responsibility of a developer to take a design and ensure that its implementation meets accessibility standards. The design itself must have accessibility at its heart.
Accessible design in some ways has the biggest impact on the widest audience. Designs that prioritise clear visual presentation help everyone interpret and understand web content.
The visual design of a website serves multiple purposes. It’s not just about creating something aesthetically pleasing to look at. A website often acts as a first impression and reinforces brand identity, it plays a pivotal role in driving engagement and converting visitors into customers. User experience is shaped by the visual design, and effective design ensures a website meets its functional expectations whilst appealing to all users whatever their needs.
In short, visual design accessibility involves creating web designs that are usable by people with a wide range of abilities and disabilities. It ensures that visual elements, such as colour, contrast, typography, layout, and images, are designed to be accessible to everyone, including those with visual impairments, cognitive disabilities, and other challenges.
The visual design of a website is pivotal in making it fully accessible. Accessibility, including for keyboard and screen reader users, starts right from the design phase.
Some of the key considerations for ensuring a visual design supports accessibility are:
These three broad topics encompass a wide array of accessibility features, which can seem overwhelming at first glance.
However, in the upcoming articles, we’ll guide you through how we at Tilt address these challenges in real projects.
Stay tuned!
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