The Brief
How can we spark interest in a new IT tool without sending people to sleep?
The Solution
Don't demonstrate the software, instead focus on the benefits to the user. Highlight how the IT tools will positively re-shape their productivity, convenience and morale.
Background
Our Approach
The Barclays Collaboration Services Delivery team set about implementing Office 365 across Barclays to help streamline working practices. Frustrated by the status Quo of the current tools at their disposal, the introduction of this software was intended to change this, highlighting that Barclays was listening to their needs and concerns.
They approached Tilt to help deliver this message across the business, generating awareness and adoption of the new platform once launched.
Communicate the vision of how MS 365 will benefit colleagues in their working day – whether in the office or working remotely these new tools will better equip them to do their jobs more efficiently.
The aim was not to demonstrate the software, but more the changes in the way users would be able to work and what this would mean for their productivity, convenience and morale.
Ultimately, we wanted them to feel positive and encouraged by this new initiative.
This is fantastic, thank you. Expertly crafted as always. You have captured the essence of what we were hoping to communicate…and then some. There is a real sense of anticipation now, which is great.
DA GROUP CUSTOMER EXPERIENCE DIRECTOR