Manufacturing your own cult

Listen to the way that you talk about your film to your friends and family – then use this to shape the messaging that you give to the industry.

Do you think Quentin Tarantino left the PR success of his film, Reservoir Dogs, to chance? No. Aside from it being a ruddy great film, he also controlled the promotional narrative by providing journalists and critics with clear and distinct responses to key questions.

In short, cult status is not earned – it is manufactured.