There were big smiles and hugs all round last night as Smashed Online took home silver for Best learning technologies project in the public and not for profit sector.
So much hard graft, creativity and passion went into the creation of this purpose led project and its continued roll-out across the globe continues to change the lives of millions of young people each and every day. To have it recognised by awards bodies such as Learning Technologies is a testament to its impact. We could not be more proud.
Smashed Online is a life-changing experience designed to shift attitudes and understanding around alcohol for millions of young people, worldwide. Designed to reach 11-13 year olds at the point in their lives where alcohol may not yet be present, but the pressures to start experimenting are not too far around the corner.
Diageo’s goal is to reach 10 million people by 2030 across 30 countries. Since launch in late 2021 its reached over 750,000 people worldwide, live in over 25 countries and currently 95% of young people surveyed said they’re less likely to drink underage after experiencing Smashed Online.