Reach the right audience

04 Nov 15 Jonathan Malyon

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GfK approached us to produce an experimental 'viral' animation as part of a guerrilla marketing campaign.

GfK required a video that was disruptive in nature and that would lend itself to being virally shared throughout the industry. The need was to communicate the value of market research, and in particular, the importance of reaching the right audience for your product, service or messaging.

The result was a hand drawn animated 60 second sting to demonstrate the importance of investing in research. We used a little humour to help deliver the key question to the viewer and at over 2k views on YouTube, we certainly feel that the success of the sting has reached right audience.