The Brief
How can we create an approach to D&I messaging that inspires rather than preaches?
The Solution
Help people understand that there is more that brings us together than divides us.
Background
Our Approach
Barclays understands that it’s success is routed in its people and the synergy from bringing people together, they call this the ‘people equation’. As part of this, they strive to help break down the many barriers that can exist in the workplace that stand in the way of unity.
In our experience, you can tell people about a concept like diversity and inclusion until you’re blue in the face. Yet very little will change. However, if you make people feel something, then you’re on the path to changing behaviour.
Part film, part social experiment; we wanted to see what would happen if we brought together a group of people and asked them a series of probing questions. The people are real Barclays colleagues, the setting is Canary Wharf, and the questions are aligned to D&I principles, as well as connected to working life at the Bank.
Strongly inspired by Danish TV advert ‘All that we share’ – we took this basic concept, and turn it into something uniquely Barclays.
Thank you for all your hard work, creativity, and perseverance with this project. We have succeeded in creating something that is pretty special and truly emotive.
Relationship Director Barclays Corporate Banking
