The Brief
KPMG challenged us to bring their ‘You Can With AI’ campaign to life at Davos, with a bold yet considered statement that would leave a lasting impression on the world’s top decision-makers.
The Solution
We concentrated on specific moments of impact rather than thinly spread assets, creating an immersive brand experience that won praise from the client, partners, and attendees alike.
Background
KPMG, one of the Big Four professional services firms, is on a strategic journey to establish itself as a global leader in AI transformation. Having already created their global ‘You Can With AI’ campaign with Tilt, the task was now to maximise their impact at Davos, for the world’s most powerful figures in politics, business, and technology. The opportunity was immense, and the stakes were high.
Our Approach
We began by getting to know the physical flow of the space: a sequence of corridors and rooms visitors would pass through. Not wanting to spread ourselves thin, or come off too showy for this refined Davos audience, we made a deliberate choice: focus impact where it matters most.
Taking the main entrance corridor as a focal point, we used a blend of large-format print, ambient digital screens, and block colour to create an immersive experience. The design took the spirit of the campaign and pushed it into new territory, balancing impact with integrity.
Known as ‘the trippy corridor’ during production, this was a risk for the client. But once we’d built the trust to implement it, it became the standout feature everyone remembered.
Key Deliverables
- A fully branded immersive corridor combining large-scale prints and integrated screens.
- High-impact environmental graphics throughout the Belvédère Hotel, carefully balancing visibility and subtlety.
- Digital screens telling stories to reinforce key AI transformation narratives.
- Production and logistics management, delivering assets within immovable deadlines, including technical file preparation for large-format print and digital media.
Impact
The activation was enthusiastically received, with KPMG’s senior leadership praising the execution. One prominent external visitor reportedly described it as ‘the best branding at Davos’.
The nature of Davos makes direct attribution difficult, but the project was a significant contribution to KPMG’s AI brand-building efforts, bolstering their ambition to become a top-of-mind consultancy for AI-driven transformation.
Importantly, the trust built through this bold activation strengthened KPMG’s appetite for innovative marketing, raising the bar for future projects.
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