The Brief
AI is reshaping CX—how can we prove its impact and position KPMG as the trusted leader in AI-powered transformation?
The Solution
Use cutting-edge AI tools to create a bespoke campaign designed to engage 50 key stakeholders with personalised videos that bring the 2024 CEE report to life. Stakeholders were also invited to The AI-X Hour, exclusive one-hour sessions with KPMG experts where they could dig into tailored insights that would unlock high-value opportunities to enhance their CX strategy.
Background
Last year’s CEE event at Battersea Power Station set a new benchmark for KPMG, creating an immersive theatrical experience that raised awareness of AI.
With 12x ROI and a Gold award for Best Live/Digital Event at the Engage Awards, the challenge for 2024 was to build on this success with a high-impact, digital-first approach.
This year, we targeted an exclusive audience, using AI technology to deepen engagement and deliver transformative insights. This moved the conversation from awareness (the focus of last year’s campaign) to practical application, positioning KPMG as a trusted advisor in AI-driven CX and delivering a more targeted, digital experience that drove action.
Our Approach
It’s Time for AI-X is a rallying call to action that emphasises that businesses must act now or risk falling behind.
By anchoring the campaign around time, we were able to:
- Count down to CEE report publication day, driving anticipation for exclusive insights.
- Create urgency with messages like “seize the moment” and “make it count.”
- Deliver an action-driven workshop, where in just one hour, participants created tailored AI implementation plans.
To demonstrate KPMG’s leadership in AI-powered CX, we went beyond simply distributing the CEE report. Instead we crafted an end-to-end campaign from personalised AI interactions to value based conversations with key KPMG experts.
Campaign Activations
Personalised videos?
Each of the 50 high-profile clients received a custom AI-generated video summarising their CEE report data, highlighting key areas for improvement and inviting stakeholders to The AI-X Hour. *
Custom webpage and PDF download
Each video was hosted on a personalised web page branded to reflect the participant’s organisation and provided insightful resources, including a downloadable AI-X Hour PDF containing tailored insights.
Targeted email campaign
Strategic emails engaged key stakeholders, reinforcing AI-X themes and driving participation.
Social media advocacy
A suite of 12 social media posts and an edited version of the personalised video broadened awareness of the 2024 CEE report.
The AI-X Hour
A session with KPMG experts to explore practical AI applications and unlock value. Research showed that while many clients were aware of AI’s potential, they struggled with implementation. AI-X tackled this head-on, equipping clients with clear strategies for action.
* Read about The Creative AI Stack to learn more about the development process.
Mastering The Tricky Second Album
We successfully built on the momentum and awareness achieved at the “Say Hello to Your AI Colleague” event, with a digital experience that marked a shift from brand to instrumental marketing. AI-X enabled KPMG’s clients to evolve from simply understanding AI to actively applying it.
Stakeholder engagement
The personalised videos and AI-X Hour framework provided an engaging and meaningful way to connect with 50 high value stakeholders.
Scalable awareness
Social media assets extended the campaign’s reach, driving awareness of the 2024 CEE report to a wider audience.
Actionable insights
AI-X empowered stakeholders to take immediate steps toward AI implementation, reinforcing KPMG’s position as a trusted industry leader.
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