Discover Deloitte
The Brief
Replace the induction binder with something people actually want
Deloitte’s graduates and Brightstarts were inducted through face-to-face sessions that crammed too much information into too little time. Nothing before day one. Nothing retained after month one. The firm needed a digital experience that would bridge the onboarding gap and set new joiners up for success from the moment they signed.
The Solution
Build a destination, not a document
A bespoke digital platform delivering personalised, bite-sized content from contract offer through the ninety-day mark and beyond. Nudges, pulse checks, micro-learning packs, an intelligent chatbot, and user-generated stories — designed for a media-saturated audience and accessible at the point of need.
Discover Deloitte — Experience Trailer
Information overload was costing them talent
Feedback from Deloitte’s 2017 cohort was clear: new joiners were overwhelmed by paper-based content delivered in classroom sessions. They needed guidance understanding their role and support through apprenticeships and qualification pathways.
The face-to-face approach cost significantly more per head than digital alternatives, and the information deluge was rarely retained or transferred to the work environment. More critically, competitor firms were investing in slicker onboarding experiences — and early-career talent was noticing. Deloitte needed digital to do what classrooms couldn’t.
The brief had five objectives: set new joiners up for success, bridge the gap from offer to the ninety-day mark, reduce time to competence, cut classroom costs, and promote overall wellbeing.
Our Approach
Design for a generation that already knows what good looks like
User research shaped everything. We built a detailed persona mapping every concern and requirement from interviews, then developed a solution around it. Rapid design prototypes were road-tested with stakeholders.
The platform featured two-way SMS nudges, pulse checks to bridge the communication gap, spaced micro-learning packs delivered to phones, a personalised knowledge wallet, and EMILIE — an intelligent chatbot answering thousands of questions.
First-person accounts from recent joiners drove authenticity. A sixty-second trailer drove visibility across the business. The rest was organic word of mouth.
Every element was designed for a younger audience — the design language, the interaction patterns, the tone. If it felt corporate, it didn’t ship.
Key Project Assets
Bespoke Digital Onboarding Platform
A purpose-built digital experience delivering personalised, bite-sized content from contract offer through the ninety-day mark — the single destination for everything a new joiner needs.
EMILIE Chatbot
An intelligent conversational interface answering thousands of new-joiner questions in real time, reducing reliance on HR teams and providing instant, accessible support.
Micro-Learning Pack System
Spaced learning modules delivered direct to phones, covering role-specific content tailored by service line — designed for retention, not information overload.
Knowledge Wallet
A personalised digital repository where joiners curate and save favourite resources — a Pinterest for learning that puts the individual in control of their development.
Impact
The platform transformed how Deloitte onboards — and became the first phase of a suite of digital transformation projects. Since launch, Tilt has delivered eight further digital projects for the firm.
Award-winning work that redefined onboarding
Winner of three Digital Impact Awards: Campaign of the Year, Best Use of Digital in Professional Services, and Best Employee Communications.
Discover Deloitte — The Full Story
Project Insights
From induction event to always-on platform
The problem with onboarding is timing. Too much, too early, with no support before or after. We replaced the event with a platform — something that meets people where they are and gives them what they need when they need it.
Ninety-four per cent engagement on a non-mandatory resource tells you everything. When content is designed for the audience rather than the organisation, people don’t just use it. They choose it.
Discover Deloitte was a key reason graduates chose Deloitte over the other Big Four. The response has been impressively positive, with firmwide requests to adopt the platform worldwide.
Deloitte UK
