The Legacy
The Brief
Help people leaders understand what leadership actually looks like
Lloyd’s Register’s People Leaders — roughly a fifth of the global workforce — needed to understand their roles and commitments across the full employee lifecycle. The brief asked for a learning module and downloadable toolkit. We saw an opportunity to deliver something far more ambitious.
The Solution
Turn two centuries of history into a journey through time
An immersive interactive experience that frames leadership commitments within Lloyd’s Register’s own story. Guided by an AI companion named TURI, learners travel through the past, present, and future of the company aboard a futuristic ship called Legacy — discovering what value-driven leadership means at every stage.
Digitisation and decarbonisation were reshaping the industry. Leaders needed to keep up.
As a global leader in maritime certification and compliance, Lloyd’s Register was implementing digitisation and decarbonisation strategies to automate operations and halve CO2 emissions by 2030.
People Leaders play a crucial role in guiding teams through these shifts. But the existing tools for understanding their commitments were dry and disconnected from the bigger picture.
Our discovery process mapped a critical communication gap. People Leaders sit between executive leadership and the core team — and feedback showed they felt under-equipped for the role. Understanding of leadership commitments was inconsistent, and that inconsistency was creating bottlenecks in everything from performance conversations to change management. The gap wasn’t just informational. It was operational. We delved into the company’s rich archival history and spoke with present-day leaders to shape the narrative.
The Legacy — Experience Trailer
Our Approach
Make the company’s past the engine of its future
We immersed learners in an alternate universe from the start. An AI companion named TURI — voiced using AI-generated speech enriched with human voice-over — guides them through the past, present, and future of Lloyd’s Register aboard a futuristic vessel.
Scripting ran in parallel with functional wireframes, keeping the content flow tight and ironing out delivery issues early. Sound effects and ambient audio captured the feel of different centuries and maritime environments.
Midway through production, we realised static imagery couldn’t hold attention during TURI’s eight-to-ten-minute introductory narrative. We added motion to every visual. The client trusted our judgement, and the result transformed the experience.
The experience has since been commissioned for translation into multiple languages for global rollout.
Key Project Assets
Immersive Time-Travel Learning Experience
A narrative-driven interactive module guiding People Leaders through Lloyd’s Register’s history, present strategy, and future vision — via an AI companion aboard a futuristic ship.
AI-Generated Voice Companion
TURI: a distinctive, AI-voiced guide enriched with human voice-over, creating a magnetic narrative presence that carries the learner through the entire experience.
People Leader Commitment Toolkit
A downloadable resource translating the experience’s narrative into practical, actionable commitments aligned with Lloyd’s Register’s employee lifecycle.
Motion-Enhanced Visual System
Static archival and futuristic imagery brought to life with motion design, ensuring the visual language holds attention alongside the audio narrative.
Impact
The Legacy landed with real resonance. A non-mandatory resource hit its three-month target within the first week, and the quality of feedback signalled genuine connection, not just curiosity.
Gallery
Project Insights
From toolkit to time machine
The brief asked for a module and a toolkit. We delivered a journey. By anchoring leadership commitments inside the company’s own story — its history, its turning points, its ambitions — the content stopped feeling like training and started feeling like belonging.
When you can make a compliance-adjacent topic land at 8.75 out of 10, you know the approach is working. Sometimes the most powerful way to teach people what leadership means is to show them where it’s already been.
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Tilt were a dream to work with — they understood our problem, delved into discovery with our audience and designed a high-quality solution that our people leaders will really enjoy. It’s now clear what people leadership in LR is all about.
Ben Truman, Talent & Learning Design / Content Lead — Lloyd’s Register
