Say Hello To Your AI Colleague
The Brief
Turn a report launch into something people remember
KPMG’s annual Customer Experience Excellence report is a flagship publication — but previous launch events had delivered diminishing commercial returns. The format had become predictable: another B2B evening where senior clients attended politely but left without converting. KPMG needed something that would make the report impossible to ignore, demonstrate AI’s potential in real time, and generate measurable revenue. In two and a half months.
The Solution
An immersive, AI-powered theatrical experience
'Say Hello To Your AI Colleague' — an evening built around live performance, AI interaction and storytelling. Not a conference with a twist. A piece of theatre designed to make senior leaders feel what AI could mean for their business, guided by an AI character who ran the show.
Say Hello To Your AI Colleague — Hero Film
Background
Today's clients expect impactful experiences. KPMG's audience is no different.
The CEE report is built around Six Pillars of Customer Experience — a framework that guides organisations on how to maximise AI opportunity. But a report, however strong, only lands if people engage with it.
KPMG needed the launch to do more than generate awareness. It had to position the firm as genuinely forward-thinking on AI, create memorable moments for senior decision-makers, and drive tangible commercial outcomes.
The timeline was brutal. Ideation, production and delivery in ten weeks, timed to the report's release and navigating the pre-Christmas calendar.
Our Approach
Build a world. Put AI at the centre of it.
We set the event in Battersea Power Station's Control Room A — an iconic industrial landmark that symbolises the evolution of technology. The venue wasn't just a backdrop. It was part of the story.
We created 'Betta' — an AI colleague who directed the evening, interacting with live actors and the audience in real time. Guests were inducted into 'The Six', a narrative framework tied to the report's pillars.
Actors circulated as the 'voice of progress' and the 'voice of doubt', sharing perspectives as AI avatars — including a deepfake of a KPMG employee that caught the room completely off guard.
KPMG's AI experts were woven throughout, moving the conversation from theatre to tangible business application. The evening also generated a library of interview content and communications assets, maximising ROI well beyond the night itself.
The Experience
Key Project Assets
Immersive Theatrical Experience
A fully scripted, AI-driven live event blending performance, technology and audience participation — designed to make AI tangible, not theoretical.
'Betta' — AI Event Host
A bespoke AI character who directed the evening, interacting with actors and guests in real time — the centrepiece of the experience.
Narrative Framework & Scripting
A theatrical structure built around the CEE report's Six Pillars, featuring live actors, AI avatars and deepfake technology to provoke and engage.
Communications Asset Capture
On-the-night interviews and content capture, creating a library of assets for year-round use — extending the event's commercial impact.
Impact
The event didn't just launch a report — it repositioned how KPMG's clients think about AI. The commercial results were immediate, and the creative impact set a new benchmark for what a B2B event can be.
Award-winning work that set a new standard
Gold for Best Live/Digital Event — Engage Awards
Project Insights
From networking event to theatre
The lesson here is simple: if you want senior people to care about a report, don't present it. Perform it. The moment KPMG stopped treating the CEE launch as a corporate evening and started treating it as a piece of immersive storytelling, everything changed.
Ten weeks. Battersea Power Station. An AI host. A deepfake that made a room full of senior executives gasp. That's the difference between an event people attend and one they talk about.
Insights & Impact — Say Hello To Your AI Colleague
It was a stunning success. High impact and memorable, high production values reflecting our brand, brilliant choreography and scripting — an event that really made us stand out from the crowd in a bold and innovative way.
Dr Martin Herbert, Director, Customer & Operations — KPMG
